信息流创意上传及信息流模板样式参考

信息流创意上传接口,上传成功后需要线下提醒审核人员进行审核,请认真填写参数。

http://amp.ad.sina.com.cn/sax/interface/idea/uploadNative.action

参数必选类型含义
dspIdLongDSP在ADX系统中的ID,用来标识使用API的是哪个DSP
tokenStringDSP对应的token值,用来进行权限验证
idString创意唯一id,字符串类型
nameString创意名称
widthInteger
heightInteger
bizModelRB、PD广告主必填,RTB非必填,不填写默认为RTBString投放模式:RB:0 RTB:1 PD:2 PDB:3 2019年5月10日开始每个创意只支持投放一种投放模式(之前已经上传的创意不受影响,仍然支持多种投放方式进行投放),投放模式如果选择错误(例如:pd投放上传了RTB类型创意),将导致投放失败!
htmlString用于审核预览的json格式的创意代码,请参考本页末尾的信息流模板要求的json格式填写参数,类似竞价成功发送的代码(建议先进行RTB对接),审核人员主要判断创意内容(图片,文字等)是否违规。 审核端只替换${CLICK_URL_UNESC}或者${CLICK_URL_ESC}的点击宏,其他宏不会处理。 创意代码能够直接展现广告或在替换了点击宏之后可以展现及跳转。 如果创意无法正常显示或跳转,可能导致审核拒绝。点击宏的填写规则和竞价代码中的规则一致。 信息流创意里如果是视频创意,请先上传视频获取到vid后,将vid的值填写到模板对应的字段里面,再进行创意提交!
creativeCodeString用于投放的创意代码,以此创意作为垫底时需提供此参数。
advertiserIdString对应的广告主id,字符串类型
qualificationFilesFile[]sina对一些广告有限制,需要上传资质文件(一个或多个),如果不需要的,则该属性可为空。 如果需要资质文件而dsp没有上传,则可能会导致审核拒绝
platformLong1:pc 2:wap 3:app

调用成功:

{
    "data" : {},
    "status" : 0,
    "statusInfo" : {
        "global" : "上传成功"
    }
}

调用失败:

{
    "data" : {},
    "status" : 1,
    "statusInfo" : {
        "global" : "创意类型不正确"
    }
}

信息流模板格式参考:

各模板图片支持的尺寸以及标题长度等限制条件请参考DSP创意尺寸表,如需要请在QQ群里获取!
注意创意尺寸中的标题长度字符限制:中文算两个字符,英文算一个字符。
-------------------------------------------------------------
模板部分参数含义(注意:每个信息流模板样例中非必填参数可以不填写,审核部分只关注素材内容及落地页信息):
	"adtype":"",                             //广告类型:01:原生广告, 02:信息流广告
	"isAdDisplay" : "",                      //是否展示广告标识,展示广告标识为0,不展示位1 
	"templateid":"",                         //模板ID
	"categoryid":"",                         //类型ID
	                                          
	"title":"",                              //标题
	"stitle": "",                            //副标题
	"summary":"",                            //摘要
	"intro":"",                              //同summary
	"img":{
	          "u":"",                        //图片URL
	          "w":"",                        //图片宽
	          "h":""                         //图片高
	      },
	"img_pause": {                           //视频暂停图片地址 
	          "u":"",                        //图片URL
	          "w": "",                       //图片宽 (和模板要求的图片尺寸一致)
	          "h":""                         //图片高
	     }, 
	 "img_play": {                           //(创意左下角的小图标) 示例图请在qq群中索取
	         "u":"",                         //图片URL
	         "w": "",                        //图片宽
	         "h":"",                         //图片高
	         "n": ""                         //图片位置         
	     }, 
	"ext_0":"",                              //视频暂停时图片标识
	"ext_1":"",                              //视频模板第一个位置文字
	"ext_2":"",                              //视频模板第二个位置文字
	"ext_3":"",                              //视频模板第三个位置文字
	"ext_4":"",                              //视频模板第四个位置文字                                  
	"images":[{}],                           
	"vid":"",                                //旧视频ID
	"video_id":                              //新视频ID
	"ipad_vid":"",                           //iPad视频ID
	"video_time_length"                      //视频播放时长
	"weiboname":"",                          //微博名称
	"weibourl":"",                           //微博URL
	"zurl":"",                               //赞助URL
	"commentid":"",                          //评论ID
	"comment_total":"",                      //total评论数
	"comment_show":"",                       //show评论数
	"comment_reply":"",                      //reply评论数
	"docid": "",                             //文档ID,用于分享和收藏
	"ctime":"",                              //新闻发布时间
	"keywords":"",                           //新闻关键字
	"level":"",                              //新闻级别
	"sub":[{}],                              
	"tel":"",                                //电话号码
	"scheme":"",                             //APP唤起ID 
	"download":"",                           //APP下载链接
	                                          
	"url":"",                                //点击地址 
	"pvmonitor":[""],                        //曝光监测
	"vision":[""],                           //WAP信息流可见曝光
	"play_pause":[""],                       //播放暂停,图片曝光监测
	
	"uuid":[""],                             //APP信息流可见曝光 
	"bidMonitor":[""],                       //竞价确认监测,该字段只有在isRTB=1不为null
	"tag": "1",                              //端内唤起创意标识,1:端内唤起
	"originalurl": "",                       //端内唤起落地页,与tag字段共同存在  
	"namonitor":{
	                "weibourl":"",           //微博监测
	                "zurl":"",               //赞助监测
	                "comment":"",            //评论监测
	                "sharing":"",            //分享和收藏监测
	                "tel":"",                //电话监测
	                "scheme":"",             //APP唤起监测  
	                "download":"",           //APP下载监测
	                "ext_0":"",              //视频暂停时图片点击监测
	                "ext_1":"",              //视频模板第一个位点击监测
	                "ext_2":"",              //视频模板第二个位点击监测 
	                "ext_3":"",              //视频模板第三个位点击监测
	                "ext_4":""               //视频模板第四个位点击监测 
	            } 
	     
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35 WAP大图模板 html参数说明:
{
	"adtype": "02", //必填
	"pdps": "",
	"author": "",
	"authoruid": "0", 
	"categoryid": "1",
	"channelid": "0",
	"columnid": "0",
	"comment_reply": "0",
	"comment_show": "0",
	"comment_total": "0",
	"commentid": "",
	"ctime": "",
	"docid": "",
	"ext_0": "0",
	"ext_1": "0",
	"ext_2": "0",
	"ext_3": "0",
	"ext_4": "0",
	"img": {
		"u": "http://s3.pfp.sina.net/sword/9/11/9bb20a1135ee45620b224c9983c545e3.jpg",//图片链接 必填
		"w": "710", //宽 必填
		"h": "354"  //高 必填
	},
	"ipad_vid": "",
	"keywords": "",
	"level": "1",
	"lids": "",
	"mediaid": "0",
	"oid": "0",
	"productid": "0",
	"stitle": "",
	"subjectid": "0",
	"templateid": "35",
	"title": "倾听影帝德尼罗的顿悟时刻",  //标题 必填
	"url": "http://www.zegna.cn", // 落地页地址 必填
	"vid": "",
	"wapurl": "",
	"weiboname": "",
	"weibourl": "",
	"zurl": "",
	"tel": "",
	"scheme": "",
	"download": "",
	"namonitor": {
		"weibourl": "",
		"download": "",
		"scheme": "",
		"comment": "",
		"tel": "",
		"sharing": "",
		"zurl": ""
	},
	"pvmonitor": []
}
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31 WAP图文模板 html参数说明:
{
	"adtype": "02", //必填
	"pdps": "",
	"author": "",
	"authoruid": "0",
	"categoryid": "1",
	"channelid": "0",
	"columnid": "0",
	"comment_reply": "0",
	"comment_show": "0",
	"comment_total": "0",
	"commentid": "",
	"ctime": "",
	"docid": "",
	"ext_0": "0",
	"ext_1": "0",
	"ext_2": "0",
	"ext_3": "0",
	"ext_4": "0",
	"images": null,
	"img": {
		"u": "http://s3.pfp.sina.net/ea/ad/0/8/22bc495c5cf1e223c16f0f91a3d93ee2.jpg",//必填
		"w": "230",//必填
		"h": "154",//必填
	},
	"img_pause": null,
	"img_play": null,
	"intro": "白菜价高端男士手表 彰显男人魅力", //必填
	"ipad_vid": "",
	"keywords": "",
	"level": "1",
	"lids": "",
	"mediaid": "0",
	"oid": "0",
	"productid": "0",
	"stitle": "",
	"subjectid": "0",
	"summary": "白菜价高端男士手表 彰显男人魅力", //摘要 必填
	"templateid": "31",
	"title": "他们竟然都购置了这款手表", //必填
	"url": "http://z2.kailituopu.cn/", //必填
	"vid": "",
	"wapurl": "",
	"weiboname": "",
	"weibourl": "",
	"zurl": "",
	"tel": "",
	"scheme": "",
	"download": "",
	"deeplink": "",
	"namonitor": {
		"weibourl": "",
		"download": "",
		"scheme": "",
		"comment": "",
		"tel": "",
		"sharing": "",
		"zurl": ""
	},
	"pvmonitor": [],
	"pos": null,
	"appid": null,
	"adSource": null,
	"logo": null
}
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33 WAP组图模板 html参数说明:
{
	"adtype": "02",//必填
	"pdps": "",
	"author": "",
	"authoruid": "0",
	"categoryid": "2",
	"channelid": "0",
	"columnid": "0",
	"comment_reply": "0",
	"comment_show": "0",
	"comment_total": "0",
	"commentid": "",
	"ctime": "",
	"docid": "",
	"ext_0": "0",
	"ext_1": "0",
	"ext_2": "0",
	"ext_3": "0",
	"ext_4": "0",
	"images": [{
		"u": "http://s3.pfp.sina.net/sword/15/8/0810e074722c588f0969a761e1e39750.jpg",//必填
		"w": "230",//必填
		"h": "154"//必填
	}, {
		"u": "http://s3.pfp.sina.net/sword/15/8/0810e074722c588f0969a761e1e39750.jpg",//必填
		"w": "230",//必填
		"h": "154"//必填
	}, {
		"u": "http://s3.pfp.sina.net/sword/15/8/0810e074722c588f0969a761e1e39750.jpg",//必填
		"w": "230",//必填
		"h": "154"//必填
	}],
	"ipad_vid": "",
	"keywords": "",
	"level": "1",
	"lids": "",
	"mediaid": "0",
	"oid": "0",
	"productid": "0",
	"stitle": "",
	"subjectid": "0",
	"templateid": "33",
	"title": "新浪移动捍卫新闻尊严",//必填
	"url": "https://itunes.apple.com/cn/app/id299853944",//必填
	"vid": "",
	"wapurl": "",
	"weiboname": "",
	"weibourl": "",
	"zurl": "",
	"tel": "",
	"scheme": "",
	"download": "",
	"namonitor": {
		"weibourl": "",
		"download": "",
		"scheme": "",
		"comment": "",
		"tel": "",
		"sharing": "",
		"zurl": ""
	},
	"pvmonitor": []
}

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43 WAP长标题图文模板 html参数说明:
{
	"adtype": "02",//必填
	"pdps": "",
	"author": "",
	"authoruid": "0",
	"categoryid": "1",
	"channelid": "0",
	"columnid": "0",
	"comment_reply": "0",
	"comment_show": "0",
	"comment_total": "0",
	"commentid": "",
	"ctime": "",
	"docid": "",
	"ext_0": "0",
	"ext_1": "0",
	"ext_2": "0",
	"ext_3": "0",
	"ext_4": "0",
	"img": {
		"u": "http://s3.pfp.sina.net/sword/15/8/0810e074722c588f0969a761e1e39750.jpg",//必填
		"w": "230",//必填
		"h": "154"//必填
	},
	"ipad_vid": "",
	"keywords": "",
	"level": "1",
	"lids": "",
	"mediaid": "0",
	"oid": "0",
	"productid": "0",
	"stitle": "",
	"subjectid": "0",
	"templateid": "43",
	"title": "新浪移动捍卫新闻尊严新浪移动捍卫新闻尊严",//必填
	"url": "https://itunes.apple.com/cn/app/id299853944",
	"vid": "",
	"wapurl": "",
	"weiboname": "",
	"weibourl": "",
	"zurl": "",
	"tel": "",
	"scheme": "",
	"download": "",
	"namonitor": {
		"weibourl": "",
		"download": "",
		"scheme": "",
		"comment": "",
		"tel": "",
		"sharing": "",
		"zurl": ""
	},
	"pvmonitor": []
}

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64 APP组图模板 html参数说明:
{
	"adtype": "02",//必填
	"pdps": "",
	"author": "",
	"authoruid": "0",
	"categoryid": "1",
	"channelid": "0",
	"columnid": "0",
	"comment_reply": "0",
	"comment_show": "0",
	"comment_total": "0",
	"commentid": "",
	"ctime": "",
	"docid": "",
	"ext_0": "0",
	"ext_1": "0",
	"ext_2": "0",
	"ext_3": "0",
	"ext_4": "0",
	"images": [{
		"u": "http://s3.pfp.sina.net/sword/7/13/0810e074722c588f0969a761e1e39750.png",//必填
		"w": "230",//必填
		"h": "154"//必填
	}, {
		"u": "http://s3.pfp.sina.net/sword/7/13/0810e074722c588f0969a761e1e39750.png",//必填
		"w": "230",//必填
		"h": "154"//必填
	}, {
		"u": "http://s3.pfp.sina.net/sword/7/13/0810e074722c588f0969a761e1e39750.png",//必填
		"w": "230",//必填
		"h": "154"//必填
	}],
	"ipad_vid": "",
	"keywords": "",
	"level": "1",
	"lids": "",
	"mediaid": "0",
	"oid": "0",
	"productid": "0",
	"stitle": "",
	"subjectid": "0",
	"templateid": "64", //必填
	"title": "新浪移动捍卫新闻尊严新浪移动捍卫新闻尊严", //必填
	"url": "http://www.sina.cn", //必填
	"vid": "",
	"wapurl": "",
	"weiboname": "",
	"weibourl": "",
	"zurl": "",
	"tel": "",
	"scheme": "",
	"download": "",
	"namonitor": {
		"weibourl": "",
		"download": "",
		"scheme": "",
		"comment": "",
		"tel": "",
		"sharing": "",
		"zurl": ""
	},
	"pvmonitor": []
}
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66 APP大图模板 html参数说明(注意:新浪新闻APP的大图模板与新浪财经的大图模板的素材尺寸不同,img参数后有注释(新浪新闻APP大图模板为710*354,新浪 财经APP大图模板为690*390),请根据实际投放位置选择对应尺寸的素材进行填写上传!):
{
	"adtype": "02", //必填
	"pdps": "",
	"author": "",
	"authoruid": "0",
	"categoryid": "1",
	"channelid": "0",
	"columnid": "0",
	"comment_reply": "0",
	"comment_show": "0",
	"comment_total": "0",
	"commentid": "",
	"ctime": "",
	"docid": "",
	"ext_0": "0",
	"ext_1": "0",
	"ext_2": "0",
	"ext_3": "0",
	"ext_4": "0",
	"img": {
		"u": "http://s3.pfp.sina.net/sword/2/0/d4ede432578dd53085c11ee82f021d94.jpg",//必填 新浪新闻大图模板尺寸为710*354,新浪财经APP大图模板尺寸为690*390
		"w": "710",//必填 新浪新闻APP大图模板为710,新浪 财经APP大图模板为690
		"h": "354"//必填 新浪新闻APP大图模板为354,新浪 财经APP大图模板为390
	},
	"ipad_vid": "",
	"keywords": "",
	"level": "1",
	"lids": "",
	"mediaid": "0",
	"oid": "0",
	"productid": "0",
	"stitle": "",
	"subjectid": "0",
	"templateid": "66",
	"title": "口袋兽人测试口袋兽人测试",//必填
	"url": "http://vda.m.youzu.com/?q=58c7ae10386d6&idfa={User}",//必填
	"vid": "",
	"wapurl": "",
	"weiboname": "",
	"weibourl": "",
	"zurl": "",
	"tel": "",
	"scheme": "",
	"download": "",
	"namonitor": {
		"weibourl": "",
		"download": "",
		"scheme": "",
		"comment": "",
		"tel": "",
		"sharing": "",
		"zurl": ""
	},
	"pvmonitor": []
}
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68 APP图文长标题模板 html参数说明:
{
	"adtype": "02",//必填
	"pdps": "",
	"author": "",
	"authoruid": "0",
	"categoryid": "1",
	"channelid": "0",
	"columnid": "0",
	"comment_reply": "0",
	"comment_show": "0",
	"comment_total": "0",
	"commentid": "",
	"ctime": "",
	"docid": "",
	"ext_0": "0",
	"ext_1": "0",
	"ext_2": "0",
	"ext_3": "0",
	"ext_4": "0",
	"img": {
		"u": "http://s3.pfp.sina.net/sword/7/13/0810e074722c588f0969a761e1e39750.png",//必填
		"w": "230",//必填
		"h": "154"//必填
	},
	"ipad_vid": "",
	"keywords": "",
	"level": "1",
	"lids": "",
	"mediaid": "0",
	"oid": "0",
	"productid": "0",
	"stitle": "",
	"subjectid": "0",
	"templateid": "68",//必填
	"title": "新浪移动捍卫新闻尊严新浪移动捍卫新闻尊严",//必填
	"url": "https://www.sina.cn",//必填
	"vid": "",
	"wapurl": "",
	"weiboname": "",
	"weibourl": "",
	"zurl": "",
	"tel": "",
	"scheme": "",
	"download": "",
	"namonitor": {
		"weibourl": "",
		"download": "",
		"scheme": "",
		"comment": "",
		"tel": "",
		"sharing": "",
		"zurl": ""
	},
	"pvmonitor": [

	]
}
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71 APP视频下载模板 (需要先将视频上传至新浪vms,上传后将返回的vid填写到下面对应参数中) html参数说明:
对于ios应用下载落地页说明:
如果落地页地址是ios应用下载,对于模板中的appid在展示效果的影响说明:
app store id如果提供,点击落地页地址时直接在媒体app内打开App Store的下载详情页面;如果不提供,点击落地页地址后跳转至App Store内打开下载的详情页面,
如果是视频模板:点击视频创意后先跳转至一跳页面,页面展示上方为视频播放,下方为落地页;如果提供了app store id,下方的落地页则展示为App Store的下载详情页面;如果不提供app store id,下方的落地页则展示为App Store的下载页面地址。

{
	"adtype": "02",//必填
	"pdps": "",
	"author": "",
	"authoruid": "0",
	"categoryid": "1",
	"channelid": "0",
	"columnid": "0",
	"comment_reply": "0",
	"comment_show": "0",
	"comment_total": "0",
	"commentid": "",
	"ctime": "",
	"docid": "",
	"ext_0": "",
	"ext_1": "",//视频模板左上角位置文字 ,不填不显示
	"ext_2": "",//视频模板右上角位置文字 ,不填不显示
	"ext_3": "商业帝国", //视频左下角显示的内容,不填不显示(一般创意会填写ext_3和ext_4,不会填写ext_1,ext_2) 长度≤8个字
	"ext_4": "查看详情", //视频右下角显示的内容,不填不显示,可使用“了解详情;立即购买;立即申请;立即注册;立即预定;立即下载;更多内容”之一;
	"img": {//视频封面图
		"u": "http://s3.pfp.sina.net/ea/ad/1/7/f383f766af24a548db0090aaa66ae545.jpg",//必填
		"w": "710",//必填
		"h": "400"//必填
	},
	"img_pause": {//视频暂停展示图
		"u": "http://s3.pfp.sina.net/ea/ad/1/7/f383f766af24a548db0090aaa66ae545.jpg",//必填
		"w": "710",//必填
		"h": "400",//必填
	},
	"img_play": {//选填(尺寸请按照 90*60上传 不要上传 710*400的图片!) 本图为创意左下角展示的图标,如果需要展示此logo图标,ext_3参数必须填写内容!
		"u": "http://s3.pfp.sina.net/ea/ad/14/8/8875c32f7a579a26deb98edfac77d49a.jpg",//必填
		"w": "90",//必填
		"h": "60",//必填
		"n": "3"//必填(写3即可)
	},
	"intro": null,
	"ipad_vid": "",
	"keywords": "",
	"level": "1",
	"lids": "",
	"mediaid": "0",
	"oid": "0",
	"productid": "0",
	"stitle": "",
	"subjectid": "0",
	"summary": null,
	"templateid": "71",//必填
	"title": "秘书应聘 萝莉 御姐 女神 总裁你选哪种类型....",//必填
	"url": "http://uri6.com/tkio/JzE7vma",//必填
	"vid": "260206406",//必填 视频vid(通过信息流视频上传接口获取vid)
	"wapurl": "",
	"weiboname": "",
	"weibourl": "",
	"zurl": "",
	"tel": "",
	"scheme": "",
	"download": "",
	"deeplink": "",
	"namonitor": {
		"weibourl": "",
		"download": "",
		"scheme": "",
		"comment": "",
		"tel": "",
		"sharing": "",
		"zurl": ""
	},
	"pvmonitor": [],
	"pos": null,
	"appid": "", //如果落地页地址是ios应用下载,对于模板中的appid在展示效果的影响说明以上文档说明已经提到,ios应用下载不填写会影响跳转效果。
	"adSource": null,
	"logo": null
}

-------------------------------------------------------------
72 APP动态大图模板 html参数说明:
{
	  "adtype": "02",//必填
	  "pdps": "",
	  "author": "",
	  "authoruid": "0",
	  "categoryid": "1",
	  "channelid": "0",
	  "columnid": "0",
	  "comment_reply": "0",
	  "comment_show": "0",
	  "comment_total": "0",
	  "commentid": "",
	  "ctime": "",
	  "docid": "",
	  "ext_0": "0",
	  "ext_1": "0",
	  "ext_2": "0",
	  "ext_3": "0",
	  "ext_4": "0",
	  "images": null,
	  "img": {
	    "u": "http://s3.pfp.sina.net/ea/ad/11/8/2f8616227030ecaeafe8d3c601f4d0c4.gif",//必填
	    "w": "710",//必填
	    "h": "354",//必填
	  },
	  "img_pause": null,
	  "img_play": null,
	  "intro": null,
	  "ipad_vid": "",
	  "keywords": "",
	  "level": "1",
	  "lids": "",
	  "mediaid": "0",
	  "oid": "0",
	  "productid": "0",
	  "stitle": "",
	  "subjectid": "0",
	  "summary": null,
	  "templateid": "72",//必填
	  "title": "新浪新闻新浪新闻新浪新闻新浪新闻",//必填
	  "url": "http://wa.aa",
	  "vid": "",
	  "wapurl": "",
	  "weiboname": "",
	  "weibourl": "",
	  "zurl": "",
	  "tel": "",
	  "scheme": "",
	  "download": "",
	  "deeplink": "",
	  "namonitor": {
	    "weibourl": "",
	    "download": "",
	    "scheme": "",
	    "comment": "",
	    "tel": "",
	    "sharing": "",
	    "zurl": ""
	  },
	  "pvmonitor": [],
	  "pos": null,
	  "appid": "133",
	  "adSource": null,
	  "logo": null
	}
-------------------------------------------------------------
61 APP图文模板 html参数说明:
{
    "authoruid" : "0",//必填
    "categoryid" : 1,
    "channelid" : "0",
    "columnid" : "0",
    "comment_reply" : "0",
    "comment_show" : "0",
    "comment_total" : "0",
    "commentid" : "0",
    "ctime" : "1423188000",// 时间戳
    "docid" : "",
    "ext_0" : "0",
    "ext_1" : "0",
    "ext_2" : "0",
    "ext_3" : "0",
    "ext_4" : "0",
    "img" : {
        "h" : "112",// 高 必填
        "u" : "http://d4.sina.com.cn/pfpghc/1234566.jpg",// 图片地址 必填
        "w" : "152"// 宽 必填
    },
    "intro" : "新浪微博,随时随地分享身边的事儿。",// 简介 必填,与summary保持一致
    "ipad_vid" : "0",
    "mediaid" : "0",
    "oid" : "0",
    "productid" : "0",
    "sub" : [],
    "subjectid" : "0",
    "summary" : "新浪微博,随时随地分享身边的事儿。",// 概要 必填
    "templateid" : 61,
    "title" : "新浪微博 畅享生活",// 标题 必填
    "url" : "http://weibo.com/",// 落地页 必填
    "vid" : "0"
}

-------------------------------------------------------------
11 PC信息流模板 html参数说明:
{
	"adtype": "02",//必填
	"pdps": "",
	"author": "",
	"authoruid": "0",
	"categoryid": "1",
	"channelid": "0",
	"columnid": "0",
	"comment_reply": "0",
	"comment_show": "0",
	"comment_total": "0",
	"commentid": "",
	"ctime": "",
	"docid": "",
	"ext_0": "0",
	"ext_1": "0",
	"ext_2": "0",
	"ext_3": "0",
	"ext_4": "0",
	"images": null,
	"img": {//必填
		"u": "http://img.amp.ad.sina.com.cn/ea/ad/6ad40b55677247f9ab98718c80437419.jpg",
		"w": "150",
		"h": "100"
	},
	"img_pause": null,
	"img_play": null,
	"intro": null,
	"ipad_vid": "",
	"keywords": "",
	"level": "1",
	"lids": "",
	"mediaid": "0",
	"oid": "0",
	"productid": "0",
	"stitle": "",
	"subjectid": "0",
	"summary": null,
	"templateid": "11",//必填
	"title": "策略卡牌《洪荒之力》17",//必填
	"url": "http://sina.com",//必填
	"vid": "",
	"wapurl": "",
	"weiboname": "",
	"weibourl": "",
	"zurl": "",
	"tel": "",
	"scheme": "",
	"download": "",
	"namonitor": {
		"weibourl": "",
		"download": "",
		"scheme": "",
		"comment": "",
		"tel": "",
		"sharing": "",
		"zurl": ""
	},
	"pvmonitor": [

	],
	"pos": null,
	"appid": ""
}
-------------------------------------------------------------
13 PC信息流模板 html参数说明:
{
	"adtype": "02",//必填
	"pdps": "",
	"author": "",
	"authoruid": "0",
	"categoryid": "1",
	"channelid": "0",
	"columnid": "0",
	"comment_reply": "0",
	"comment_show": "0",
	"comment_total": "0",
	"commentid": "",
	"ctime": "",
	"docid": "",
	"ext_0": "0",
	"ext_1": "0",
	"ext_2": "0",
	"ext_3": "0",
	"ext_4": "0",
	"images": [{//必填
			"u": "http://s3.pfp.sina.net/ea/ad/5/4/2f86ba02d4d24b59a822c4be89278743.jpg",
			"w": "150",
			"h": "100"
		},
		{
			"u": "http://s3.pfp.sina.net/ea/ad/5/4/2f86ba02d4d24b59a822c4be89278743.jpg",
			"w": "150",
			"h": "100"
		},
		{
			"u": "http://s3.pfp.sina.net/ea/ad/5/4/2f86ba02d4d24b59a822c4be89278743.jpg",
			"w": "150",
			"h": "100"
		}
	],
	"img": null,
	"img_pause": null,
	"img_play": null,
	"intro": null,
	"ipad_vid": "",
	"keywords": "",
	"level": "1",
	"lids": "",
	"mediaid": "0",
	"oid": "0",
	"productid": "0",
	"stitle": "",
	"subjectid": "0",
	"summary": null,
	"templateid": "13",//必填
	"title": "测试标题测试标题?测试测试测试测试!",//必填
	"url": "http://hzjb.pingtell.com/",//必填
	"vid": "",
	"wapurl": "",
	"weiboname": "",
	"weibourl": "",
	"zurl": "",
	"tel": "",
	"scheme": "",
	"download": "",
	"namonitor": {
		"weibourl": "",
		"download": "",
		"scheme": "",
		"comment": "",
		"tel": "",
		"sharing": "",
		"zurl": ""
	},
	"pvmonitor": [],
	"pos": null,
	"appid": null,
	"adSource": null,
	"logo": null
}
-------------------------------------------------------------
14 PC信息流模板 html参数说明:
{
	"adtype": "02",//必填
	"pdps": "",
	"author": "",
	"authoruid": "0",
	"categoryid": "1",
	"channelid": "0",
	"columnid": "0",
	"comment_reply": "0",
	"comment_show": "0",
	"comment_total": "0",
	"commentid": "",
	"ctime": "",
	"docid": "",
	"ext_0": "0",
	"ext_1": "0",
	"ext_2": "0",
	"ext_3": "0",
	"ext_4": "0",
	"images": null,
	"img": {//必填
		"u": "http://img.amp.ad.sina.com.cn/ea/ad/ece675210dd749788634daf19a2f7028.jpg",
		"w": "310",
		"h": "155"
	},
	"img_pause": null,
	"img_play": null,
	"intro": null,
	"ipad_vid": "",
	"keywords": "",
	"level": "1",
	"lids": "",
	"mediaid": "0",
	"oid": "0",
	"productid": "0",
	"stitle": "",
	"subjectid": "0",
	"summary": null,
	"templateid": "14",//必填
	"title": "全自动麻将机,静音耐用不",//必填
	"url": "http://sina.com",//必填
	"vid": "",
	"wapurl": "",
	"weiboname": "",
	"weibourl": "",
	"zurl": "",
	"tel": "",
	"scheme": "",
	"download": "",
	"namonitor": {
		"weibourl": "",
		"download": "",
		"scheme": "",
		"comment": "",
		"tel": "",
		"sharing": "",
		"zurl": ""
	},
	"pvmonitor": [

	],
	"pos": null,
	"appid": ""
}

常见问题

1.

返回错误提示“创意尺寸不符合”

检查上传创意素材的宽高是否在授权的尺寸列表中。

2.

作为垫底的创意素材,投放代码(creativeCode参数)是否支持点击宏

投放代码与竞价响应返回的代码相同,所以支持点击宏。